January 21, 2020

Thinking Activity

             Derrida and Deconstruction 


     What's happening after Deconstruction?


According to Jecques Derrida, 

" Deconstruction is not Destruction. "

Brief introduction about Derrida :-


                      Born : 15th July, 1930
                      Death : 9th October, 2004

Derrida was an Algerian - born French Philosopher best known for developing a form of semiotic analysis known as Deconstruction which he discussed in numerous texts and developed in the context of phenomenology. He is one of the major figures associated with Post- Structuralism and Post Modern Philosophy. 

Deconstruction is an approach to understanding the relationship between text and meaning. It was originated by the Philosopher Jacques Derrida whose approach consisted that run counter to its intended meaning or structural unity. Derrida's main influence for the development of this theory was from the theorist, Martin Heidegger. In his work called, " Being and Time " Heidegger talks about " Destructuring " of previous ontological concepts such as time, history, matter in order to better understand them. Let us see the example of Deconstruction.

              Khushboo Gujrat Ki 

                                By
                 Amitabh Bachchan

                
               " कुछ दिन तो गुजारिए गुजरात में ।"

There are many beautiful and amazing places in Gujrat for travelling. Many great temples like Ambaji, Somnath, The Rann of Kutchh, many Famous festivals etc. Which distributes different cultural people each other. Khushboo Gujrat ki is a advertisement by Amitabh Bachchan. After the election won in 2007, Narendra Modi focused on building up his image. In 2009 became the Brand ambassador of Khushboo Gujrat ki campaign to promote tourism in the state Amitabh Bachchan had not accepted even a single rupee for the campaign. Khushboo Gujrat ki ad took place in 2009 and the next year Amitabh Purchased 23000 square metre land near Gift city in November 2011 for only 7 crores. Bachchan got the land usage changed from agriculture to commercial.  Amitabh had purchased the land in the name of building a 5 - star hotel.


So, here my question is,

Why Amitabh Bachchan had used this famous advertisement for increases his economical status and wealth?

My second question is,

Why only Amitabh Bachchan has chosen for this ad and as a brand ambassador of Gujrat tourism?

In 2018 - 19 millet and maize was cultivated on this land. According to rules, farming can not be done on land whose usage has been changed to commercial. Meanwhile the Market value of Bachchan's land has doubled to Rs. 14 crores.

                 

My Second and very important argument is that on the one side government wants to introduces famous places of Gujrat in whole country as well as in world and wants to increase economical growth. Religion places and temples as well as festivals are the symbol of distributes different religious people than why government restricted the entry of non - Hindu in Somnath temple. Through the advertisement of Khushboo Gujrat ki Amitabh Bachchan introduce the famous Somnath temple and suggests for visit the temple and says that ये मंदिर एकता का प्रतीक है  and on the other hand banned the entry of non Hindu in temple is totally against.

Authorities at Somnath, the famous Pilgrimage of Lord Shiva in Veraval taluka at Gir Somnath district in Gujrat have decided that non Hindus can only enter in the temple after getting permission from the management. 

                         " सौंदर्य साबुन निरमा ।"

                  

It is advertisement of Nirma Soap. In this ad one beautiful girl gives the ad of quality of Nirma soap. The tagline of advertisement is सबकी पसंद निरमा, सौंदर्य साबुन निरमा । They use here Nirma soap for beauty. Here my observation is the girl is already beautiful and white natural. There is not any effect of Nirma Soap. The main thing is that they ( Celebrities) really uses these kind of soap in their day today life ? Definitely the answer is no, then why they cheat with common people. They chose the girl for advertisement, who is already white and in reality they never uses this type of soap. 

Thank you...

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